Reynolds Group
Reynolds Group
Reynolds Group is a privately owned business operating a chain of highly successful health and fitness clubs as well as being judged as an outstanding training provider by Ofsted.
The challenge
The Reynolds group required the creation of a website that complemented their chain of Health and Fitness clubs their Training College and brand new £8 million Fitness Spa & Retreat. A key focus was to ensure its compatibility with existing printed literature and offline materials.
The solution
Webpraxis designed and built a website with a full content management system (CMS) allowing staff to update every aspect of the site easily, greatly improving their communication with existing members, through news, offers, email marketing and social media integration. A strong emphasis was also placed on local SEO and ensuring that the site ranked well in local search for Health & Fitness related keywords.
A third party booking system was also integrated into the site to allow visitors to purchase gym membership and spa days directly through the website.
The result
The site ranks well in local search results with over 200+ keywords ranking in positions 1-10 in Google search and generates a large amount of monthly spa day bookings and enquiries for the Reynolds group.
Moving forward
Webpraxis provide ongoing comprehensive online marketing services to the Reynolds Group, including ongoing local SEO, landing page development, conversion rate optimisation and Google Ads management.
